Project Planning
Scopes, roadmaps, and milestones built to ship — not sit on a shelf.
- Discovery & scoping
- Roadmaps & timelines
- Vendor selection
- Launch readiness
Services
Five practice areas. One partner. Turnkey delivery.
Engagements are scoped to your stage and constraints. Pick one practice area or string several together — we run the work end to end.
Marketing
Positioning and channel work that compounds, with measurable outcomes.
- Positioning & messaging
- Campaign strategy
- Content & email
- Performance reviews
Management
Leadership rhythms, reporting, and accountability that scale your team.
- Operating cadence
- OKRs & dashboards
- Hiring & onboarding
- Org design
Branding
Identity, voice, and design that earns attention and trust.
- Brand strategy
- Visual identity
- Verbal identity
- Brand guidelines
Back Office
Admin, finance, and HR foundations so the business runs cleanly.
- Bookkeeping setup
- Contracts & policies
- HR foundations
- Compliance basics
Source: Spectrum News 1 / Kaye Paddyfote — "How one mom is working to bring awareness to Ataxia" (Oct. 25, 2022)
Featured case study
Press & Media Management, in practice.
A client with a deeply personal cause — bringing awareness to Ataxia — needed her story to reach beyond her own network. We built the strategy, made the pitches, and prepped her for the camera. The result: a full segment on Spectrum News 1 that carried her message into thousands of households across the Carolinas.
Story shaping
Turn a client's mission into a clear, newsworthy angle a producer can green-light in one read.
Outlet targeting
Identify the right reporters, beats, and shows — from local affiliates to national desks.
Pitch & booking
Draft the pitch, handle the back-and-forth, and lock the segment or feature.
On-camera prep
Coach talking points, walk through logistics, and make sure the client shows up ready.
- 01
Intake & angle
We sit with the client, surface what's genuinely newsworthy, and translate it into a hook editors respond to.
- 02
Pitch & placement
Targeted outreach to reporters and producers, followed through until a segment is booked.
- 03
Segment day
On-site coordination, talking-point rehearsal, and wardrobe/setting guidance so the client shines on air.
- 04
Amplify & repurpose
Clip the coverage, distribute across the client's channels, and use it as social proof for the next pitch.